Hearts on Fire, Berdgorf, Embrace Blogging

Two prominent companies recently embraced blogging.

Hearts On Fire’s founder Glenn Rothman on Feb. 8 launched
“The Secrets of Life by Glenn Rothman,” at meestahglenn.com. The blog is devoted
to Rothman’s thoughts on life and success.

In addition, Bergdorf Goodman on Feb. 16 announced the
launch of The Bergdorf Goodman
Swipe
, a newly created page on the micro-blogging site Tumblr.

The Swipe “invites users behind the scenes into the world of
the creative and visual departments, giving them an intimate, insider’s view of
the store,” according to a company statement.

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