Muse Introduces Diamonds Do Good Charm Capsule

By Karen Dybis | October 27, 2025

New York City jewelry store Muse has partnered with Diamonds Do Good and nine jewelry designers on a new capsule collection of charms to raise funds for the Flaviana Matata Foundation, supporting education and empowerment initiatives for young women in Tanzania.

Muse’s Have a Heart philanthropic arm worked with designers Beck, Castro Smith, Julia Chafé, Khepri, Mark Davis, Ten Thousand Things, Vice Versa, Violette Joaillerie, and Stephanie Gottlieb on the nine exclusive charms made with natural diamonds, which debuted Oct. 23 at an event in a New York City.

“The goal of this partnership was to introduce the organization to a broader, more fashion-forward audience,” says Gottlieb, who also is a Diamonds Do Good board member.

“Diamonds Do Good operates primarily as a B2B nonprofit organization within the diamond and jewelry industry ecosystem, but by partnering with Muse, known for its thoughtful, artful curation of emerging designers, we saw an opportunity to bring the brand’s mission and messaging to a wider community,” she adds.

Muse Gottlieb charms — *Stephanie Gottlieb designed an exclusive heart charm ($5,500) using natural diamonds for the Muse Have a Heart x Diamonds Do Good collaboration.*

Gottlieb says she chose to use the heart—one of her favorite symbols and an icon of her jewelry brand—as her charm contribution. Along with her own work, she is a fan of the Violette Smiley Face charm ($3,900) for its playfulness and whimsy.

“This felt like a natural way to participate. I’m also such a fan of Muse’s Have a Heart initiative, so it was fun to bring the two together,” says Gottlieb. “What I loved was that they gave all of us a lot of creative freedom to make pieces that felt authentic to our own brands while staying true to the messaging of the partnership.

“For me, it was important to center the natural diamonds and let their beauty shine. Candy Button is one of our signature icons, so I wanted to create a price-point-friendly version for this collection—something that would invite customers to enjoy the Candy aesthetic while supporting this amazing initiative,” Gottlieb adds.

Gottlieb is proud to support Diamonds Do Good because it brings together leaders across the diamond and jewelry industry to highlight the positive impact natural diamonds have on communities and the world.

“I think it’s so important for customers to understand this story and feel a deeper connection to the natural diamonds they purchase—beyond the sentimental value, they’re supporting something meaningful and responsible,” she says.

Muse DDG charms — *Three of the nine Have a Heart Charms come from designers Violette (left), Castro Smith (middle), and Beck.*

Matata, who is a Diamonds Do Good board member, found the Flaviana Matata Foundation in 2011. Since then, it has provided more than 270 scholarships, worked with more than 400,000 adolescent girls and young women through its programs, and advocated for law and policy reforms in Matata’s home country of Tanzania.

“At Diamonds Do Good, our mission has always been to highlight how natural diamonds contribute to building stronger communities,” Nancy Orem Lyman, executive director of Diamonds Do Good, said in a statement.

“The Muse collaboration is a powerful example of that vision in action—connecting beautiful design with meaningful impact. By supporting the Flaviana Matata Foundation, this partnership empowers young women in Tanzania, demonstrating how natural diamonds and those who champion them can truly do good,” Lyman said.

Top: Muse, Diamonds Do Good, and nine fine jewelry designers worked together on a capsule collection that raises funds for the Flaviana Matata Foundation. (Photos courtesy of Muse and Diamonds Do Good)