The Harry Winston Paris boutique was robbed of an estimated $102 million worth of jewels, according to media reports.
As many as four robbers, some dressed as women, stormed Harry Winston’s store near the Champs-Elysee late Thursday afternoon and stole nearly all of its valuables, The BBC reports.
They seemed well informed and knew the names of some of the shop’s staff, police reportedly said.
The BBC said it is one of the country’s most serious robberies in decades.
Around 10 people and 15 staff were in the store on late when the robbers entered, BBC reports.
Police said some were disguised as women, and appeared to know their way around—addressing some of the staff by their names and identifying where stock not on display was being stored, BBC reports.
They overturned display cases and emptied the shop of nearly all its stock, BBC reports. Some of the staff were said to have been hurt in the robbery.
The store is located on the fashionable Avenue Montaigne and is around the corner from a police station, CNN reports.
Just over a year ago, armed robbers hit the same store and stole an estimated $13 million worth of valuables, according to media reports.