Hallmark Unveils Bridal Jewelry Collection at J.C. Penney

The privately owned greeting card company Hallmark has introduced wedding jewelry that will sell exclusively at J.C. Penney.

The Hallmark Bridal Heart of Hallmark Collection features 20 different styles of engagement rings and wedding bands made in 10k gold with diamond accents. An iconic Heart of Hallmark symbol will be stamped on shank interiors, and the pieces will be manufactured by New York City–based Verigold, a division of Renaissance Jewellery Ltd. and Hallmark’s licensed partner. Retail prices range from $1,700 to $6,000.

The collection debuts today at jcpenney.com as well as in select stores and will be supported with national advertising, including a partnership with The Knot. 

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