The campaign, which will debut in 2016, will be Paltrow’s first for the brand
Actress and lifestyle brand creator Gwyneth Paltrow will star in Tous’ global advertising campaigns in 2016.
“We are delighted that Gwyneth is going to be the face of Tous in our upcoming campaigns,” said Rosa Tous, corporate vice president of Tous. “As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.”
The campaign will be accompanied by a video starring Paltrow.
Above: Rosa Tous, corporate vice president of Tous, Gwyneth Paltrow, and Rosa Oriol, founder of Tous (photo courtesy of Tous)