GSI Launches Minisite for Indian Market

Gemological Science International has launched its first minisite, www.GSIIndia.net, dedicated to the Indian jewelry industry. GSI has operated in Mumbai, India, since the summer of 2006, and its business now serves export and local sectors.

“This approach allows us to offer more Indian-directed services online without overcomplicating our main site,” said Mark Gershburg, GSI chief executive officer. “It also shows our dedication and strong belief in the future of the Indian jewelry industry.”
 
The GSI-India minisite provides information and services that include a list of Indian suppliers of equipment and services along with directories of Indian jewelry associations, trade publications, and retail jewelers throughout the country.

The Minisite’s free “Billboard” allows anyone to post a classified ad for their product or service or a help wanted listing.

Those in the India marketplace also have access to GSI’s MobilLab, which allows graders to work virtually anywhere in the world and stay connected to the lab’s office, either in Mumbai or New York City. 

“Practically anything that can be done in the lab can be done by our MobilLab,” Gershburg said. “It creates economic and efficiency advantages throughout the gemstone/jewelry supply chain.”

GSI’s customers in India, or elsewhere, also have the benefit of viewing their actual reports online, rather than just as data. And they can track the progress of their goods in the lab in real time.
 
“Originally we envisioned the website as a B2B site, but in the end we decided on a B2B2C approach, because we believe that by offering free classifieds and information on trade organizations and publications, we’re facilitating wider public access and better understanding of the industry,” Gershburg said. “It is a useful platform for many sectors of the Indian industry to reach out to each other.”