The World Gemological Institute, an international diamond grading and research center, appointed Barak Green as vice president, Strategy & Development for the United States. In addition, the organization announced plans to offer presentations at trade shows and industry events throughout 2008 to communicate its diamond grading reports and services.
Green previously worked for the Gemological Institute of America, where he was a key member of the team that developed GIA’s new diamond cut grading system. He introduced the system at presentations and educational seminars to members of the trade at industry events around the world, in addition to aiding in the creation of educational materials in various formats.
“We are very happy to have Barak Green as our main representative for the United States market,” said Yinon Feldheim, World Gemological Institute chief executive officer. “I believe his previous experience in industry-related education and public speaking will greatly help to communicate the benefits of our services as we expand into new markets.”
“The diamond industry has always been a fast-paced environment, but as we enter the 21st century I believe that new technologies and creative branding initiatives will spark a further evolution of the market that the World Gemological Institute is committed to promoting,” Green added. “The World Gemological Institute is embarking on a new phase of expansion, and we hope to meet with as many retailers as possible in the coming months, both through our public presentations and private meetings.”
The World Gemological Institute welcomes industry trade event planners and organizations to contact MVI Marketing Ltd., who is managing their U.S. marketing program, to discuss securing Green for their event. Melina Trujillo of MVI will handle all requests for Green.