Last week we talked about going green, and now I just want to talk green. Not money, not jealousy, not the grass, not eco anything. Just the color green.
Obviously green is representative of a whole lot, either by use of slang or imagery. The simple word has come to represent more than just a line of the rainbow.
It really is one of the best colors—right up there with blue. Nine times out of 10, if you ask someone what their favorite color is, and they don’t say blue, it’s green (this is obviously data backed by science).
When I worked in retail, blue was probably the easiest sell. It truly does go with everything, makes a killer accent (or center) stone on an engagement ring and possesses a soothing quality in any shade, even its brightest varieties. Green can relate.
Yes, there are shades of green that can be a little more unsettling than blue. You never hear of blue equated with phlegm, and you never say, “You look positively blue” when someone appears ill. But take these images for a spin: freshly mowed grass. Tropical breezes under a palm tree. The rind of a sweet, juicy watermelon. A soothing cup of matcha or the taste of mint. Emeralds. Tsavorite. Jade. Peridot.
Green covers some of the best gemstones we’ve got. As August’s birthstone, peridot might expect to be hit with the spotlight in the coming weeks. A display of those in your store, accompanied by a sprinkling of other green gemstone jewelry, would be marvelous. There’s power in that gradient look, when a single color is showcased in an array of shades. It offers a compelling look at any featured color, causing a second glance from even the most opposed onlookers (I can say this with confidence, as an online display had this same effect on me with the color orange just the other day).
So go ahead, mix it up. You may not have realized it yet, but summer is quickly passing by, and August may be the last month you so liberally play with bright, juicy colors before transitioning to the deeper, more muted (but still wonderful!) tones of autumn and winter. Enjoy it now!
Top: Earrings in 18k yellow gold with green tourmaline, price on request; Lauren KFollow JCK on Instagram: @jckmagazine
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