Graff Debuts a Splashy Hong Kong Flagship

The British fine-jewelry brand now has 18 locations in Asia

Graff Diamonds has elegant new digs in Hong Kong. The British fine- jewelry brand bowed a Peter Marino–designed flagship store this month inside the famous St. George’s Building.

The location joins the venerable retailer’s growing portfolio of stores in Asia, which encompasses 18 freestanding locations in cities including Beijing, Hangzhou, Macau, Shanghai, Tokyo, and Tapei.

Courtesy Graff Diamonds

Graff Diamond’s new Hong Kong flagship, designed by Peter Marino

The store’s interiors are pure Marino—sleek and streamined, with a muted color palette vitalized by clever, unexpected lighting schemes. 

Its sizable facade boasts gold-hued glass windows featuring a curvaceous Art Nouveau-esque pattern. When lit at night, they resemble giant burning column candles. 

Walls are swathed in bespoke wallpapers, subtly sparkling mica, and painted bamboo. The store’s gold and bronze motif is accented by pastel green and grays.

Jewelry and watches are showcased in glass display cases bordered in honey-toned wood that line walls and pepper the showroom floor. A commissioned piece by American artist Rachel Lee Hovnanian hangs in the shop’s intimate VIP room.

Courtesy Graff Diamonds

Inside the Hong Kong flagship 

JCK Magazine Editor