Gordon’s Jewelers marked its 100th-year anniversary on Aug. 22 by announcing that it is holding a multi-faceted major national fund-raising campaign.

Calling its milestone, “100 Years of Love,” the Dallas-based national retailer’s celebration will include a drive to raise $100,000 for the Make-A-Wish Foundation, which grants the wishes of children with life- threatening medical conditions.

“We are proud of our long-standing relationship with the Make-A-Wish Foundation and are truly honored to help these children with life-threatening illnesses fulfill their dreams,” said Frank Mroczka, President of Gordon’s Jewelers.

Throughout the campaign, Gordon’s Jewelers will display its “100 Ways to Say Thank You” art exhibits, featuring original artwork by Make-A- Wish children in Baltimore, Dallas, Harrisburg, Houston, Minneapolis, Miami, Oklahoma City, Orlando, Philadelphia, Phoenix, St. Louis, and Tampa.

In addition, Oct. 7-10, Gordon’s Jewelers customers will receive a limited- edition package of greeting cards designed by Make-A-Wish children when they make a jewelry purchase. In November and December, the retailer will donate $2 from the sale of limited-edition teddy bears to the Make-A-Wish Foundation. In total, Gordon’s Jewelers’ is donating $100,000 to the Make-A-Wish Foundation, which will help grant the wishes of approximately 17 children.

Gordon’s Jewelers was founded in 1905 by Meyer M. Gordon in Houston. Beginning as a small mercantile store, with watches and jewelry representing a small portion of the store’s inventory, a shift in strategy culminated in 1929 with Mr. Gordon opening his first full-line jewelry store. In 1968, Gordon’s Jewelers was the first jewelry store listed on the New York Stock Exchange.

Today, Gordon’s is a brand of Zale Corp. and is the fourth largest jeweler in the United States with nearly 300 stores located in 35 states and Puerto Rico.

JCK