Swiss luxury watchmaker Girard-Perregaux has unveiled a special limited edition Pink Ribbon Cat’s Eye watch, with power reserve, to benefit The Breast Cancer Research Foundation.

It is its first-ever watch dedicated to fighting breast cancer. Girard-Perregaux will donate 25 percent of proceeds from the watch sales to the BCRF. The white-gold watch has a pavé diamond crown, pink mother-of-pearl dial, and pink satin strap. The universal breast cancer pink ribbon is on the watch’s caseback.

Only 11 watches are being released, each retailing for $44,390.

JCK