Valentine’s Day is just around the corner! Amidst the cards, hordes of chocolate, and ahem, lacy umentionables that are typically associated with the lovey-doviest day of the year, customers are counting on you, dear jeweler, to make sure their gifts really sparkle. You’re sure to be stocked up on heart-shape pendants and lockets, divine diamonds, and gifts for men (yes, they get showered with gifts, too!), but one of the most romantic motifs you can offer them is the key. It’s a great gift year-round, a good option for someone who isn’t looking for something quite so literal as a heart for Valentine’s Day, and it comes in options attainable for shoppers age 10 to 100. A variety of of key designs are available—some even customizable—so the possibilities abound. Here are just a few of my favorites. Hover over each key for more information, and click on each piece to find out how to get it into your store!

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Brittany Siminitz

JCK Contributing Editor