The Gemological Institute of America has produced its first-ever Spanish-language version of the Institute’s Four Cs brochure.
This is the first time in GIA’s history that the Institute has produced the Four Cs brochure in any language other than English.
The Four Cs brochure is designed to educate people about the main elements of diamond qualities of Color, Cut, Clarity, and Carat Weight. In addition to underscoring the beauty and rarity of diamonds, this full-color piece has photographs and illustrations that show the GIA Color and Clarity scales and the GIA Cut scale for round brilliant diamonds.
GIA’s decision to produce a Spanish version of the Four Cs was due to the rapid growth of the U.S. Hispanic population.
The U.S. Census Bureau recently released a study that declared the Hispanic community is the largest minority in the U.S. with a population of 44 million in 2006, as well as the single fastest growing minority group in the United States.
“As an Institute whose mission is to educate the public, we recognize the importance of communicating through various languages,” said Donna Baker, president of GIA. “As our organization continues to show strong international progression, we hope this Spanish version will be the first of many different language versions of the Four Cs brochure.”
GIA is making the Spanish Four Cs brochure available to the public and the trade by allowing people to order the first 100 brochures free-of-charge. There is only one free-of-charge order per language per shipping address and partial orders are not available. Additional orders of 100 brochures are $12.50 per order, plus shipping, handling, and applicable sales tax.@jckmagazine
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