GIA Launches 4Cs iPad App for Consumers, Retailers

The Gemological Institute of America has launched its 4Cs iPad application, designed to educate consumers and retailers on the 4Cs—color, clarity, cut, and carat weight.

The version of the application designed for consumers is now available as a free download on the iTunes App Store. A retailer version of the application, designed to be used at point of sale, is also downloadable for free from GIA’s retailer support site  

Both versions of the application feature video and interactive tools to explain how the GIA grading scales for color, clarity, and cut, and how diamond grades can affect value. The application also explains the origins of the carat system, and provides information about fluorescence, diamond treatments, and synthetics.

“Our goal is to provide the public with the knowledge they need to make informed buying decisions,” said Kathryn Kimmel, GIA vice president and chief marketing officer, in a statement. “IPad and tablet technologies allow GIA to be the on-the-go resource for any diamond shopper, delivering accurate, unbiased diamond information in a way that is both engaging and fun.”

The iPhone-enabled app, as well as a simplified Chinese version of the app, will be launched soon.

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