Get Your Shoppers Engaged With the Best in Bridal for Every Style



Earlier last week, we brought you a guide to flawless wedding day jewelry for your soon-to-be-wed shoppers. A lot of planning and detail goes into the perfect wedding day, and we know as jewelry retailers, you put endless amounts of effort into making sure your clients are looking and feeling their best, given just the right amount of sparkle. But before the wedding comes the engagement—and helping those nervous significant others find the perfect ring for the love of their life. This is where the fun really starts. You ask them a series of questions: What is she like? What is her style? Does she prefer something clean and simple, over the top, fashion forward? Vintage or contemporary? What is your budget? After this, hopefully, comes some clarity. You lay out a selection of rings, hoping to strike gold (or platinum) with your shoppers. Each customer is different from the next, with individual wishes, demands, preferences. Take for instance, our four brides from the aformentioned wedding day jewelry guide. Of course, they couldn’t possibly account for the taste of each and every person who comes through your door, but these individual styles are some of our favorites—and we’ve got the engagement rings to match! So check it out: the top engagement rings for your brides-to-be, no matter what their style.

Click each image for more information.

the Gatsby Bride

This Art Deco afficianado needs a ring to match. Look for clean lines, sapphire accents, and Golden Age glamor galore.

Timeless Designs by Jacob & Bryan sapphire and diamond bridal setTimeless Designs by Jacob & Bryan

Whitehouse Brothers vintage diamond engagement ringWhitehouse BrothersDiadori two-tone engagement set
Diadori

The Modern Bride

Classic with a twist, today’s ultra-modern bride looks for something sleek and stylish, but by no means conventional. Give her bold, daring, and statement-making fresh.

Sylvie collection east-west emerald diamond ring
Sylvie Collection

Frederic Sage satin finish bridal collection
Frederic Sage

Jade Trau Free Bird diamond ring
Jade Trau

The Romantic Bride

Fun, feminine, and packed with sparkle, the romantic-at-heart dreams of a sweet fairy tale wedding with the ring to match.

Ronelli cushion-cut diamond engagement ring
Ronelli

 

Natalie k Le Rosè pink diamond halo ring
Natalie K


Jeff Cooper Tate round engagement ring
Jeff Cooper Designs

 

The Bohemian Bride

Carefree and down to earth, the Bohemian bride searches for natural, low-key looks with tons of character. Think rose-cut diamonds and elements of Mother Nature.


Denise James Dream Diamond rings
Denise James Jewelry

 

Sethi Couture True Romance diamond engagement ring
Sethi Couture

 

Margery Hirschey bezel-set diamond ring
Margery Hirschey

 

For more of the latest trends and products in the industry, check out JCK Marketplace, follow me on Twitter, or subscribe to my blog, On Your Market.