Surbhi Pandya admires her dad’s artistic prowess so much that she debuted Vivaan in 2012 as a tribute to him. Pandya grew up traveling with dad Yogendra Sethi—whom JCK featured in the 2009 issue of LUXURY magazine—while he made and sold paintings and jewelry. When she was ready to hang her own shingle, she decided to nod to her dad’s gemstone-intense high designs and colorful one-of-a-kind paintings in process. Now her Vivaan line of slice-intense diamond and gemstones take subtle inspiration from her father’s work, with Pandya’s own unique twist. Pandya is a spiritual energy healer who essentially blesses all the stones set into designs. (See her interview with Rob Bates about that practice here.) “We remove negative energies from diamonds and metal,” she explains. “Diamonds absorb energy, so we do energy cleanings on every single piece.”
Starting retail price: $1,000 in 18k gold
Accounts: 100 in the United States, including Stuart Moore in New York City, and 15 internationally
Trade fairs: Miami Beach Antique Show; Las Vegas Antique Jewelry & Watch Show; JA New York shows; JCK show; Gem & Jewelry Exchange Show in Tucson, Ariz.; Palm Beach Jewelry, Art & Antique Show
Retailer buy-in: $5,000
Contact: Vivaan, 212-302-3130
The Style 360 blog is your editorial source for the newest jewelry, trends, market analysis, trade show insights, designer profiles, and more.