Jewelry designer Sara Weinstock aims to “enlighten individuals with the power of truth, beauty, and universal love,” in her eponymous design firm, which launched in November 2008. The line is known for its spiritual and inspirational motifs, such as Maltese crosses, lotus flowers (which represent new beginnings), snakes as symbols of protection, the fleur-de-lis as an emblem of courage, the butterfly to represent beauty, and the dragonfly for renewal.
Jewelry designer Sara Weinstock
JCK: How did you get into jewelry design?
Sara Weinstock: I started designing jewelry as a young girl being the daughter of an artist. My mother loved to paint and I loved to gather anything I could turn into jewelry. I have fond memories of my parents’ trip to Hawaii and when they returned my dad brought me a handful of puka shells. I wanted a necklace so badly but my father knew I would rather make my own than receive the piece already made. I still have that necklace. I also studied at GIA later in life.
JCK: Tell me about your design process.
SW: Everything is handmade in our office in the U.S. with the utmost of attention to detail and quality. I am a part of the process from beginning to end. New designs go through a process of modifications and fine tuning with the end result of a lovely piece of jewelry I am proud to sign. We make most of our own findings and components but a few things are purchased locally; our pieces are mostly fabricated.
JCK: What metals and stones do you work in?
SW: 18k recycled gold and oxidized sterling silver, and we use many different stones, including diamonds in a range of warm tones, in many cases, to enhance the center stone of the piece.
JCK: How many U.S. accounts do you currently have?
SW: 16 stores in the U.S., including Barneys, and 17 worldwide
JCK: What jewelry shows do you exhibit in?
SW: Couture, Tranoi in Paris, and the Jewelers of America show in New York
JCK: What is your starting retail price?
SW: $1,100 in silver and 18k gold
JCK: Tell us something few people know about you.
SW: If I weren’t a jewelry designer I would be an interior decorator. I simply love color, texture, and movement incorporating balance and scale. And one of my favorite places to go is the Tucson gem show. I could walk those aisles for days and touch and feel all that material. The colors, energy, and properties all fill me with such delight.
French Lace earring in oxidized silver and 18k gold has 2.54 cts. t.w. champagne diamonds; $10,820
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