Get to Know Dana Bronfman Jewelry



Dana Bronfman describes her jewelry as “quietly bold,” but the jewelry newbie’s (her eponymous firm debuted in October 2014) handiwork already commands a presence. Bronfman’s signature is industrial architectural (rivets are a recurring theme) that balance structure, sculpture, and negative space. Hidden elements, meanwhile, are evident in pieces with movement, including ones that resemble city bridges. A onetime nonprofit worker, Bronfman abandoned that post to pursue jewelry dreams. Her grandmother’s collection of Native American and Mexican jewelry helped shape youthful memories; study abroad in Barcelona, Spain, opened her eyes to design; a trip to Santa Fe, N.M., introduced her to the creative power available at a jeweler’s bench; and enrollment in the Revere Academy of Jewelry Arts in San Francisco gave her the skills necessary to create a collection. Find Bronfman in the Design Center at JCK Las Vegas among the Rising Stars. All jewels are made in New York City.

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Jewelry designer Dana Bronfman

Starting retail price: $155 in 18k gold and silver and $170 in 18k gold

Accounts: 11 in the U.S., including Roseark in Los Angeles

Trade fairs: JCK Las Vegas

Retailer buy-in: Six pieces or $3,500

Contact: Dana Bronfman, NYC; 650-269-1101; danabronfman.com

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Double Open ring in 18k gold with 0.07 ct. t.w. diamonds, $695

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Trina earrings in 18k gold with 0.08 ct. t.w. diamonds, $2,960

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Holly pendant necklace in 18k gold with 1 ct. t.w. diamonds, $6,745

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