Get to Know Chinese Jewelry Brand Qeelin



China is known for its rich history but less so for brands that express it—a point that Dennis Chan aims to rectify. The chairman and creative director of Qeelin, an 11-year-old jewelry house the name of which means mythical creature, is from Hong Kong but has a CEO (Christophe Artaux) in Paris. Motifs in the line include wulu (a fruit with a silhouette that looks like the number 8, an auspicious digit in Asian culture), pandas, dragons, and yu yi (a symbol of protection). Time spent at a technical design school also helps Chan bring mechanical ideas, such as robots and pandas with moving parts, to life. The jewelry is made in Hong Kong, Paris, and in Italy, and Chinese actress Maggie Cheung been spotted wearing styles.

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Chairman and creative director Dennis Chan

Starting retail price: $1,270 in 18k gold

Accounts: 25 brand boutiques worldwide including in Paris and five U.S. outlets including Neiman Marcus

Trade fairs: Couture 2016

Retailer buy-in: $100,000

Contact: Qeelin at the Anima Group, NYC; 800-868-5532; qeelin.com

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Wulu ring in 18k white gold with onyx and 0.12 ct. t.w. diamonds, $1,270 

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Bo Bo ear studs in 18k white gold with 0.27 ct. t.w. diamonds, $1,430

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Large Yu Yi Lace necklace in 18k rose gold with flowery pattern and 1.92 cts. t.w. diamonds, $23,400

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King & Queen large bangle in 18k white gold with 12.54 cts. t.w. diamonds and 0.89 ct. t.w. rubies, $109,800

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