Gemfields opened a trading office in London, which will source and supply cut and polished Zambian emeralds to the United Kingdom, United States, and European markets.
The company’s research showed there was a need for additional suppliers of cut and polished Zambian emerald servicing these markets. It discovered that retailers and designers have been reluctant to use Zambian emeralds in their designs and collections, as there is only limited access little on the difference between the different origins of supply. Each emerald that comes through the new trading office will be sourced directly from the company’s distribution partners—each of which have successfully bid and acquired lots at its rough auctions—guaranteeing a transparent route from mine to market.
The office will be operated out of the company’s head office in London’s jewelry and gemstones quarter.