Gemfields Debuts New Ruby Campaign



Three short films showcase international talent and ruby jewelry

Gemfields has released a new campaign for rubies.

The campaign, called “Ruby Inspired Stories,” features three short films by filmmaker Leonora Lonsdale. The films will each be released in 15-, 30-, and 60-second edits, supported by global print and social media campaigns.

The films star actresses Sophie Cookson and Aditi Rao Hydari, and model Grace Guozhi and feature jewelry by Gyan, Fabergé, and Aya, the new brand by Chelsy Davy.

“Rubies have been renowned for their magical properties since the beginning of civilization,” said CEO Ian Harebottle in a statement. “As a leading supplier of responsibly sourced colored gemstones, we wanted to explore how these beautiful and mysterious gemstones resonate with women today. The result is three very special films, each capturing a unique moment in every woman’s life in which she feels most in touch with her true self, whether that be in love, in following her own path, or in her commitment to her creative and professional dream.”

The films can be viewed here and are embedded below.