Veteran industry marketer Steve Feldman (pictured) has joined New York City–based grading lab GCAL as director of sales and marketing.
Feldman previously worked at Hasenfeld-Stein and rival lab SGL International. He has also worked as publisher of National Jeweler and another jewelry magazine, Lustre.
In a statement, Feldman noted that GCAL is planning a new campaign for its upcoming 20th anniversary, which will launch at JCK Las Vegas in June.
“It’s no secret that consumers, as well as many retailers and suppliers, have questions about lab grading consistency and reliability,” said Feldman in statement. “As a result of TV investigative reports, trust has unfortunately become a serious issue, especially in the diamond industry. But trust and accuracy, as well as gemological transparency, are the focal points of GCAL’s mantra and reputation. We will not only get this message out to retailers, but we will also provide support and training so retailers can convey this important message to their customers.”
GCAL is run by founders Donald and Pamela Palmieri and chief operating officer Angelo Palmieri.
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