The Paris store is the first of many planned HRD Antwerp flagships

Galeries du Diamant, the Antwerp, Belgium–based diamond dealer, has opened an HRD Antwerp–branded flagship store in Paris.

The store is the first HRD Antwerp–certified flagship store, though the company has plans to open flagships and shop-in-shops worldwide.

“We aim at developing HRD Antwerp–branded flagship stores in major fashion and luxury shopping destinations throughout Europe, the Middle East, and China, but we wanted Paris to be first in the world,” said HRD Antwerp CEO Dixit Peter Macken in a statement. “This flagship and shop-in-shop strategy is the first step in new partnerships with retailers that share HRD Antwerp’s high quality standards, thus creating a proactive vehicle for high profile expansion.”

HRD Antwerp designed the flagship concept to appeal to millennials.

“We aim to promote Antwerp diamonds, and that is why we have opened a diamond and jewelery shop in Paris to sell exclusively HRD Antwerp certified diamonds,” said Charles Ziegler, president and owner of Galeries du Diamant. “We are very proud to be the first retailer in the world with an HRD Antwerp flagship store.”

(Photo courtesy of HRD Antwerp) 

JCK