Gabriel & Co. has named Hal Rubenstein its global style director.

Rubenstein comes to Gabriel & Co. from InStyle, where he was a founding editor and fashion director. He will conclude his 20-year career with the magazine, where he now serves as editor-at-large, at the end of April and start with Gabriel & Co. on May 1. As part of his new role, he will help craft brand strategy and redefine the brand’s look, feel, and messaging. 

“We couldn’t be more excited to have Hal Rubenstein join the Gabriel & Co. team,” said Gabriel & Co. CEO Jack Gabriel in a statement. “Hal is an asset to our brand and will be instrumental in helping us connect to and design for the Gabriel Woman, whose needs and desires have always been our top priority.”

In addition to his work with InStyle, Rubenstein has served as guest fashion director at WWDMagic, producer of special events for the American Express Centurion Card, and has a women’s collection on HSN. His fifth book will be published in 2015 by HarperCollins. 

“All you have to do is check out my hands or look at my eyes when I’m on the red carpet and spy a great pair of earrings to know that I am happily obsessed with jewelry,” said Rubenstein in a statement. “Your wardrobe is eventually disposable, but jewelry is forever because each piece inspires an emotion and tells a tale. I want to help the beautifully crafted pieces created by Gabriel & Co. become catalysts for thousands of stories of romance and happy memories.”

Rubenstein will speak at JCK Las Vegas on May 29. 

JCK