FTC To Enforce ‘Red Flags’ Identity Theft Rule



Jewelry retail businesses will now be required to implement a written Identity Theft Prevention Program, effective Oct. 1, to be in compliance with the Red Flag Rules.

Financial institutions and creditors who offer credit to their customers, either though in-house financing, branded credit card programs, layaway facilities or any other credit arrangement must now comply. Jewelry businesses that only accept credit cards as a form of payment are not considered creditors and do not have compliance obligations.

The rules, effective since last January, require a business to establish a written program designed to detect "red flags" indicating an attempt to steal identity information and to put in place a program to prevent such thefts. Red flags include alerts from a credit reporting company about suspicious identification documents or activity on the internet that indicates an attempt to access identification information by an unauthorized third party.

JVC’s website will include information and updates about the new regulations. JVC is also developing an easy-to-use Red Flags compliance program on CD for jewelers that have to comply with these regulations. The CD will be available for sale at a modest cost on JVC’s site. JVC members can purchase at a discounted rate.