FTC seeks public comment on platinum guidelines

The Federal Trade Commission has issued a request for public comment on whether the platinum section of the “FTC Guides for the Jewelry, Precious Metals and Pewter Industries” should be amended to define how to mark and disclose lower-karat platinum products.

In particular, the FTC is asking for guidance on two issues:

* How to mark or describe non-deceptively products containing between 500 and 850 parts per thousand pure platinum and no other platinum group metals.

* Whether the FTC Guides should be revised to provide guidance on how to mark or describe platinum-clad, platinum-filled, platinum-plated, or platinum-overlay products.

Comments are due to the FTC by Sept. 28.

JVC said in a statement that it will respond on behalf of the industry, and incorporate the results of its own research and survey work that it has with the Platinum Task Force, co-chaired by JA and MJSA.

“We look forward to working with all sectors of the industry to understand the current needs and views of the industry on this important topic,” said Cecilia L. Gardner, JVC’s executive director and general counsel. “The Platinum Task Force has compiled an impressive body of information and is prepared to provide perspective and industry based input to the FTC from all stake holders in the outcome.”