Other than the always-present and beloved diamond, what would you say was the most popular gemstone of 2014? Without hesitation, I would have said tourmaline. It made memorable appearances in many sensational designs this year (hello, Paraiba!) and continues to stun. And while that may be true, JCK Marketplace visitors are telling me different. I dug into a year of data to see what 2014 looked like in review, and, surprisingly, my tourmaline is not in the top 5.
So what were people searching for on Marketplace this year? The five most popular gemstones are listed below and are paired with this year’s most beautiful jewels that exemplify them. Tell me: Are you surprised by the results, or is it what you would have expected?
Click each image for more information about the featured jewels.
5. Emerald
4. Tanzanite
3. Alexandrite
2. Ruby
1. Morganite
Need some help getting it into your showcase or looking for something specific? Email me.
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