Friday 5: Fun and Fashionable Jewels for the Self-Gifter

Gift giving can be especially stressful when there are a large number of loved ones to shop for, or when there is a complete lack of ideas regarding what to get someone on your list. Most of us can breathe easy; the holidays have come and gone in a flash, and the flurry of shopping is over. But there’s still good news for retailers, particularly on the day after Christmas. Historically, this is a huge shopping day. People are out for post-holiday sales, returning unwanted gifts (I wish none of that on your store), and maybe, possibly, relieving a little stress by doing a little self-gifting (that, I do wish on your store). Maybe they didn’t get quite what they wanted this Christmas. Maybe they have some gift money burning a hole in their pockets. Maybe they’ve just been eyeing that new piece for months and decided now’s the time to grab it. Whatever the reason, self-purchasers are ready and willing to shop, and what great shoppers they are. They might not be spending huge dollar amounts, but you see an instant gratification right there in your store. They see it, they love it, and it’s not coming back to your showcases, that’s for sure. So starting now, and well into the new year, stock these affordable—and fashionable—jewels for your fun-loving crowd of customers.

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