Frederick Goldman Adds Two Senior Management Members

Frederick Goldman, the jewelry manufacturer, has named two new members to its senior management team.

Robin Scheer Ettinger has been named chief marketing officer, and Ruben Luna will be senior vice president of merchandising. 

Ettinger was previously vice president of marketing at Safilo, the second largest eyewear company in the world. She has also held senior marketing positions at Godiva, Liz Claiborne, and Montblanc. 

Luna comes to Frederick Goldman from the Metropolitan Museum of Art’s merchandise and retail division, where he was general manager of product design. He has held other senior development, design, and merchandising positions at HSN, Movado Group, and May Merchandising Company.

“We are so excited to have Robin and Ruben join Frederick Goldman. Their diverse backgrounds will be instrumental as we continue to grow our business and develop our brands,” said chairman and CEO Jonathan Goldman in a statement. “Robin’s expertise in integrated marketing communications and brand strategy, paired with Ruben’s expertise in product development and merchandising will enhance our already robust senior management team, while bringing fresh perspectives and innovative creativity.”