Fred Segal, the noted California high-end retailer of fashion and jewelry, will be the focus of a new reality series on the cable network Bravo, according to the Hollywood Reporter.

The show will document the daily goings-on at Segal’s Santa Monica store, and focus on what is being called the “oft-stressed and competitive sales team” trying to service the store’s high-end clientele, the Reporter said.

The Segal store sells jewelry, and Segal’s daughter Nina has opened up an online jewelry store, Nina Segal Jewelry, featuring items by “Nina at Fred Segal.”

JCK