Former Tiffany CEO Joins Blue Nile Board

Former Tiffany & Co. CEO Frédéric Cumenal has joined Blue Nile’s board of directors.

Cumanel came to Tiffany in 2011 as executive vice president, following 15 years at LVMH. He was later promoted to president and then CEO, though he served in the latter post for less than two years, leaving the company in February.

“It has been fascinating to watch Blue Nile’s evolution, and the way the company has brought value and transparency to jewelry purchasing, while delivering a high-value consumer experience,” said Cumenal in a statement. “I have a great deal of respect for the company and its business model.”

Fellow board member Ryan Cotton, a managing director at Bain Capital Private Equity, added that Cumanel’s “knowledge of the jewelry space will be exponentially helpful as we expand the reach of the company.”

Blue Nile was acquired by Bain Capital Private Equity, Bow Street, and Adama Partners in February 2017.

(Image: Martin Crook/courtesy of Tiffany & Co.)

JCK News Director


  • JT Curtiss

    A while back on your story about Signet’s effort to “acquire” itself into the e-biz market with their typical razzle-dazzle, a comparison was made to the Blue Nile model and I commented:

    “Yes let’s talk Blue Nile. Solid transparent platform selling good GIA cert stones and quality mounts for a comparatively excellent price and great terms. Beat them at that game and you won’t need expensive idiotic new-age ads that nobody watches to distract from the crappy and/or overpriced goods.”

    This particular exec with this particular background putting all of that on the line to come on-board (as it were) with this company at this time confirms my gut feeling about what they do and how they do it.

    Give people what they want and treat them right and they will give you their money. Same as it’s ever been.