Mikkel Berg, former global chief marketing officer of Pandora, will now hold the same position at rival charm brand Endless Jewelry.
Endless was founded by Jesper Nielsen, who formerly headed Pandora’s Central and Western Europe division.
Prior to joining Endless, Berg was CEO of Danish jewelry brand Julie Sandlau.
Berg will work with marketing director Søren Colding and PR and communications director Steen Laursen.
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