Jewelry industry veteran Nick Failla recently launched Collected Concepts, a retail consultancy company that offers a variety of marketing, sales training, and in-store event-based promotions for retail jewelers.
“Now more than ever, retail jewelers must differentiate their store from other distribution channels, namely big box retailers and online pure-players, with improved sales presentations and more in-depth product knowledge,” said Failla in a statement.
Failla also announced that former JCK senior editor and jewelry industry veteran Paul Holewa will be the company’s sales manager.
“Selling jewelry, especially to today’s younger bridal demographics, is a unique mix of new and old media,” said Holewa in a statement. “These days it’s all about what I call the ‘Facebook approach to selling,’ using current and breaking technology to build top-of-mind awareness with customers so that when they’re ready to make a jewelry-buying decision, they think of your store.”
The company will be at many of the industry’s major trade shows, as well as smaller regional fairs and buying group events, throughout the year.