Former Amex Exec Joins De Beers Retail Chain

De Beers Diamond Jewellers, De Beers’ joint retail venture with LVMH, has appointed Rob Cheng as marketing director.

Cheng, was the former director of International Premium Products for American  Express, managing the Centurion, Platinum and Gold portfolios.

Founded in 2001, the De Beers retail chain now has over 40 stores worldwide, including 11 in the U.S.

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