Forevermark debuted its Seize the Day holiday ad campaign this week in an effort to drive awareness of Forevermark diamond jewelry to shoppers.
The campaign, which includes print ads in The Wall Street Journal and Esquire and digital ads (a takeover of the Yahoo log-in page and banner ads on various sites that will run through Christmas), targets men. Shown are classic diamond jewels on white backgrounds featuring lines such as, “Marry Me Sounds So Much Better Than Just Merry Christmas” and hashtags such as #LoveThisMan, #TheLuckiestGirl, #BestGiftEver, #CantBelieveIt, #OMG.
Online promotions will also take place on Cyber Monday, as will some audio spots and social media outreach. In all, placements will occur in 17 markets including Philadelphia, Seattle, and New York City.