Forevermark Selects U.S. Distributors

Forevermark, De Beers’ brand of inscribed
diamonds, announced its core management team and U.S. diamantaires as it
progresses toward a U.S. launch.

Crossworks, Dali-Alink, Diarough, Eurostar,
Julius Klein, Leo Schachter, Pluczenick, Premier Gem, Rosy Blue, Trau, and
Venus Jewel were named as U.S. Forevermark Diamantaires.

Charles Stanley will lead the team as the
president of Forevermark U.S., based out of Stamford, Conn.. The management
team includes chief marketing officer Sally Morrison, VP marketing Colby
Shergalis, director of strategic planning Emmy Kondo, director of partner
relations Lisa Cochin, and director of public relations Jamie Cadwell. All are
veterans of the De Beers account at JWT.

Kevin Lane, VP of sales, is responsible for Forevermark’s
partner relations.

Forevermark CEO Stephen Lussier explained the
rationale behind the brand here.

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