It’s now available in 25 markets
De Beers brand Forevermark has passed 2,000 retail doors globally, following the opening of the Zen Diamond Anatolium store in the city of Bursa in Turkey.
De Beers spent $85 million on Forevermark’s marketing activities in 2016, Forevermark said. In addition, last year the brand saw a 14 percent increase in door numbers and expanded into Hungary, South Korea, and Thailand.
Forevermark, launched in 2008, is now available in 25 markets worldwide.