Forevermark recently unveiled the image that will represent its Exceptional Diamond Collection in local and national advertising and marketing campaigns.

The image is meant to show the diamond’s rough-to-polished transformation—a backstory that the brand plays up in this ultra-luxe line. Each Exceptional Diamond comes with a custom “Journey Booklet” documenting the stone’s origin and evolution.

The Exceptional stones were manufactured by New York City–based Julius Klein Group. The Collection is available at only a handful of fine jewelry retailers: Aucoin Hart in Metairie, La.; Bachendorf’s in Dallas; Brown & Co. Jewelers in Atlanta; London Jewelers in Manhasset, N.Y.; O.C. Tanner Jewelers in Salt Lake City; Padis Jewelry in San Francisco; and Underwood’s Jewelers in Jacksonville and Ponte Vedra Beach, Fla.

Look for the print campaign this winter in publications including Robb Report, Elite Traveler, and Private Journey.

The image featured in a print advertisement

Melissa Rose Bernardo