Forevermark has announced an expansion of its sales force, including three new hires.

The new regional sales managers include:

• Kristyn Beausoleil, sales manager for the mid-Atlantic region, who joins Forevermark from the Platinum Guild, where she was manager of business development at the retailer level.

• Natalie Humphrey, sales manager for the New England region. Humphrey has previously held positions at Daniel K., the Diamond Promotion Service, and most recently at A. Link, a Forevermark manufacturing partner.

• Sam Panasiuk, sales manager for the Western region, who has extensive experience in diamond wholesale and retail sales from Lazare Kaplan International, Furrer Jacot, and his own wholesale diamond company.

“We are thrilled to add these three sales managers to the Forevermark team,” Kevin Lane, vice president of sales, said in a statement. “We are confident that their skill sets will complement the existing team of Bruce Lake (South Central), Michael Rousso (Southeast) and Jeffrey Skaret (Midwest) to represent the best the industry has to offer.”

JCK