For a Good Cause: Efva Attling’s Girl Crush Silver Jewelry Helps LGBTQ Youth

Sales of new silver pieces benefit a group that aids the LGBTQ youth community

“Girl Crush” is more than the name of a pop song now that Efva Attling has debuted her newest works at the Couture 2016 jewelry show. Enter the Girl Crush micro collection of silver jewelry—just one pair of earrings and a pendant necklace—with 30 percent of sale proceeds benefiting an organization close to Attling’s heart: the Hetrick-Martin Institute (HMI) of empowerment, education, and advocacy for LGBTQ youth. The organization creates community efforts to assist this population through programs, meals, and more. 

Attling got involved with the group two years ago, after the Winter Olympics in Sochi, Russia, took place and president Vladimir Putin voiced antigay sentiments and a Swedish high jumper showed her support of gay rights at the games by painting her nails in rainbow shades.

“That’s when I made my Rainbow Freedom pendant, which is stamped in silver,” Attling told me during the show. (Sale proceeds from that piece, too, benefit HMI.) “I want to do what I can to help.”

Both the Girl Crush earrings and pendant necklace feature a lips motif and retail for $135.


Girl Crush earrings and pendant necklace in silver, $135 apiece

The Style 360 blog is your editorial source for the newest jewelry trends, market analysis, trade show insights, designers profiles, and more.

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