First JCK Rep in India Killed in Mumbai Attacks

Rohinton B Maloo, the first India representative of JCK magazine and the JCK Show, was killed during the Nov. 26 terrorists attacks in Mumbai.

Maloo helped launch Mediascope Associates in 1987, where he was a sales representative for JCK. It was one of many companies in several industries that he founded.
Kaushal Shah, JCK India sales director, attended Maloo’s funeral Monday. She described him as a friend and mentor.

Maloo, who was most recently managing director of Cutting Edge Media and consulting partner and strategic advisor to TELiBrahma Convergent Communications (a mobile solutions company), was reportedly at the Oberoi Hotel in Mumbai for a dinner meeting on Wednesday evening, when terrorists forcibly entered the premises and began randomly shooting, killing him and others.

It is not known if he was meeting diamond industry representatives who were in Mumbai at the Oberoi during the attacks.

He began his career in 1981 in brand planning at Trikaya Grey (now Grey Worldwide) where he worked on the launch of Thums Up in India. In he launched Adverts Advertising & Marketing, an ad agency. Two years later, he launched two more ventures: Sheri Louise Slimming Centers & Professional Slimming Centers and Adar Nutrimetics, makers of salt, jams, pickles, and other foods.

In 1987, in addition to launching MediaScope, Maloo co-founded the computer training institute Computerland, which was renamed Aptech later. Among his other launches are Slim Fast Food, and Medical Hair Centres. He also was part of a joint venture with Hutchison Whampoa to start STAR TV India. He helped launch some channels including STAR Plus, MTV, and BBC World in India.

Maloo also helped launch CNN & Cartoon Network for Turner/Time Warner in South Asia, HBO West Asia, and also co-started Hallmark card and gift stores in India and re-launched Hallmark channel.

Maloo was also the founder of Brandwidth, a digital and online media marketing company. In 2002, he acquired Cutting Edge Media from Zee Telefilms and re-launched Zee English, Zee MGM, and, and also did ad sales for Zee Telefilms.

Just before joining TELiBrahma in 2007, Maloo had launched Media Vault: a digital media sales and marketing company in alliance with the WPP Group.

Maloo lived in Mumbai with his wife and two children. Maloo, 48, was born May 11, 1960, according to the report.  He was a graduate of HR College in Mumbai, and post graduate of Xavier’s College of Mass Communication.

Maloo was fond of sailing, collecting vintage cars, match boxes, and music concert DVDs.

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