Father’s Day Trends Revolve Around Meaning and Personalization

By Karen Dybis | June 12, 2025

Return the mugs. Take back the ties. U.S. consumers are looking to add more meaning to their Father’s Day gifts, and jewelry designers and retailers are stocking up on items that capture heartfelt sentiments and personal tastes.

The biggest trends in men’s jewelry are unique bands, symbols, and medallions, says Ann Grimmett, vice president of merchandising for Jared. She predicts Jared and other jewelers will sell a lot of yellow or white gold, silver, and mixed materials such as beads and leather for Father’s Day.

“Men are looking for pieces they can wear every day for multiple occasions,” Grimmett says. “They also want pieces that feel personal to them or have an element of personalization.”

Jared Barrel Chain Necklace — *Bold gold, like in this 24k High-Polish Barrel Chain necklace ($11,000) from Jared, is trending for Father’s Day, says the brand’s VP of merchandising.*

A gift that is unique or different ranked as the most important thing for U.S. shoppers in the annual Father’s Day survey by the National Retail Federation (NRF), followed by a gift that creates a special memory.

Grimmett notes that even with a perpetually popular Father’s Day gift like a wristwatch, personalization is possible.

“Depending on their style, they might like a classic timepiece on a leather strap or a watch with more details, like a dive or racing watch,” she says. “Pops of color on the dial are trending in the timepiece category.”

Golf-themed jewelry and accessories are usually Father’s Day favorites, and Detroit-based brand Rebel Nell has debuted a limited-edition collection of pieces made with material repurposed from caddie bibs worn during the Rocket Classic, the city’s annual PGA Tour golf tournament.

“At Rebel Nell, we believe in giving new life to meaningful materials and there’s something so special about these bibs,” says Amy Peterson, the company’s cofounder and CEO. “They are history, they’ve been part of pivotal tournament moments, and now they’re part of a new story, one that supports women as they rewrite their futures.”

Rebel Nell golf — *Items in the Rebel Nell x Rocket Classic collection, which also includes Greg cufflinks ($100) in a gold or silver color*

Rebel Nell’s new collection includes necklaces, bracelets, cufflinks, keychains, drink picks, and divot tools, all made in Detroit by women with barriers to employment. Each item has been crafted to preserve the texture, color, and character of the caddie bib and celebrates the energy and camaraderie of tournament play, Peterson says.

Father’s Day spending may reach an all-time-high $24 billion this year, according to the NRF’s survey (conducted with Prosper Insights & Analytics). Spending for the holiday hit $22.4 billion in 2024 and $22.9 billion in 2023, the NRF said.

“Americans are embracing meaningful traditions and holidays, and this Father’s Day, spending on gifts and other holiday items is expected to reach record levels,” the group’s vice president of industry and consumer insights, Katherine Cullen, said in a statement. “As consumers look to recognize the father figures in their lives, retailers are prepared with gift ideas, special deals, and convenient shopping options to help customers find the right gifts.”

*The father figure who has everything may find this Anita Ko whistle pendant ($7,875) with pavé diamonds and emeralds the perfect accessory.*

Consumers plan to spend an average of $199.38 per person for Father’s Day, nearly $10 more than last year’s $189.81 average, according to the NRF’s research. People between 35 and 44 years old tend to spend the most—$278.90 on average—of any age group for Father’s Day, the NRF reported, adding that these consumers are boosting their budgets by $27 on average compared with last year.

Nearly half (48%) of all those polled by the NRF plan to purchase a Father’s Day gift for their father or stepfather, while a quarter of them are shopping for their husband. Meanwhile, 12% buy a gift for a son, 9% for a brother, 8% for a friend, and 6% for their grandfather.

Similar to 2024, online retailers are the most popular shopping destination for U.S. consumers, named by 41% in the NRF’s research, followed by department stores (35%), discount stores (23%), specialty stores (22%), and local or small businesses (19%).

Top: High jewelry designer Martin Katz’s Mother-of-Pearl Button Design cufflinks in 18k white gold (all photos courtesy of the brands)