Facets Fine Jewelry Finds New Digs

Facets Fine Jewelry, the beloved two-decade-old stalwart of luxury in the Park Slope neighborhood of Brooklyn, N.Y., has moved and expanded its location to accommodate its growing business. The retailer didn’t have to go far: The new address is 99 7th Ave., two doors down from its original location. The store adds 2,500 square feet of space that will enable the jeweler to showcase and sell high-end watches, including pre-owned Patek Philippe, Breguet, Rolex, and other fine indie watch designer brands.

“We love being in the heart of Park Slope and knowing that the community can still turn to us to restore their inherited heirloom jewelry and shop our showroom for something handmade to mark their special occasion,” said Lenny Sulay, who owns the store with his wife, Irina. Lenny has the jewelry trade in his blood. He is a descendant of Bukharan Jews who were gem traders on the Silk Road bordering China and Uzbekistan. Irina joined the business as a full partner in 2008 and now designs the house collection.

The store, which serves both longtime loyal customers and new customers looking to get engaged or married, is known for having one of the best collections of antique, vintage, and estate jewelry in Brooklyn.

“Our wedding rings are handmade in-house and very unique,” said Irina. “Many customers turn to us to custom-create their rings or restore an engagement ring that has been passed down. We love what we do and understand the great responsibility that comes with being involved in the process of their piece of history.”

The new shop features a full showroom, by-appointment diamond viewing, and a multilevel restoration and design studio. There is also a CAD-trained artist on-site to create custom pieces, a high-precision 3-D printer, as well as a laser soldering machine, an engraving machine, and state-of-the-art microscopes.

“We also have the ability to create jewelry from raw materials and from scratch, which is very rare,” said Irina. “We can melt down our customer’s family-inherited jewelry to create brand-new, original pieces.”

Facets display case
A display case inside the new Facets location
Facets interior
A look at the renovated interior of Facets


Top: The exterior of the relocated Facets Fine Jewelry store in Brooklyn, N.Y. (all images courtesy of Facets)

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Kristin Young

JCK Magazine Contributor

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