Face Time With Audemars Piguet at the 2013 Tony Awards

As one of the official partners of the Tony Awards, luxury watchmaker Audemars Piguet was all around the theatrical celebration on Sunday, June 9, from the green room to the red carpet.

Backstage at Radio City Music Hall—home of the 67th annual ceremony—a dozen of the Swiss brand’s timepieces, plus an oversize Audemars clock, decorated the green room. Celebrity presenters—including New York City Mayor Michael Bloomberg, Oscar nominee Jesse Eisenberg, Modern Family star Jesse Tyler Ferguson, and boxer/Broadway newbie Mike Tyson—dropped by to sign the clock; and if they let the Tonys tweet their pic, Audemars donated $1,500 to Broadway Cares/Equity Fights AIDS. The night’s total donation on behalf of the stars: $30,000.

2013 Tony Awards presenter Scarlett Johansson—a 2010 Tony winner for A View From the Bridge—autographs the Audemars Piguet clock. (photo courtesy of Audemars Piguet)

Broadway vet/Glee star Matthew Morrison, who introduced the night’s In Memoriam segment, sported an Audemars Piguet Millenary 4101 in rose gold. (photo courtesy of Audemars Piguet)

Audemars Piguet and BC/EFA also lined the red carpet with aluminum wall clocks representing the 2012–13 Best Musical and Best Musical Revival nominees: Bring It On: The Musical; A Christmas Story, the Musical; Kinky Boots (Best Musical winner); Matilda; Annie; The Mystery of Edwin Drood; Pippin (Best Revival winner); and Rodgers + Hammerstein’s Cinderella. Those eight clocks—plus a ninth, signed by actors at May’s Meet the Tony Nominees reception—are up for auction through June 24 at charitybuzz.com.

Audemars Piguet’s Olivier Audemars (far left) and Xavier Nolot (far right) cozy up to Broadway’s most famous dog, Annie’s Sandy, who attended the Tonys with theatrical animal trainer and 2011 Tony honoree Bill Berloni. (photo courtesy of Audemars Piguet)

Now that’s what we call suiting up! Tony host with the most Neil Patrick Harris—back for his fourth stint emceeing the ceremony—works the red carpet with his longtime partner, David Burtka. (photo courtesy of Audemars Piguet)


Wonder what happens when the Cinderella clock strikes midnight…? (photo courtesy of Audemars Piguet)