Department store chain Nordstrom will soon spotlight pieces from Etsy, the online craft site.
“Nordstrom’s At Home department [will] feature selected Etsy vendors in their retail stores,” said a blog post from Vanessa Bertozzi, program manager for Etsy Wholesale, the site’s new wholesale arm. “This ‘Etsy & Nordstrom Present’ collaboration is an exciting opportunity for these sellers, and it gives us—and you—a peek into what it takes to do wholesale with a major retailer.”
She adds: “At the same time, Nordstrom gets to bring fresh, unique products to their shoppers. It’s a win-win-win!”
Based on the samples seen in the post, “Etsy & Nordstrom Present” favors pottery over jewelry.
Etsy Wholesale was launched to allow site sellers “to scale up your business and get brand exposure through brick-and-mortars,” according to another post by Betrozzi. In May, the site acquired Trunkit, an Etsy app that allowed wholesale transactions.