In the article ‘Return to Sanity,’ (JCK, Feb. 2001, p. 152), there was a misunderstanding about the setup and pricing structure of the `’clicks and bricks” e-tailer Enjewel. The branded and designer jewelry offered for sale on the site is sold only at manufacturers’ suggested retail prices; it is not sold at discount prices.

According to Enjewel president and CEO Sheldon Ginsberg, the three important elements of the site for consumers are: 1) brand name recognition, a large selection of designer jewelry, and the convenience of Web shopping; 2) care, service, and comfort offered by trusted well-known affiliate Enjewel retailers who provide service at no cost to consumers; and 3) knowledge that they are buying authorized branded merchandise.

JCK