Embrace Joint Ring Shopping

It may break with tradition, but retailers should embrace the trend of couples shopping for rings together.

The Knot’s most recent Market Intelligence Report finds that 65 percent of the brides and grooms polled either shopped together for a ring or discussed exactly what type of ring she wanted.

And the less involved brides were in the selection process, the more nervous grooms were when it came time to pop the question—and, presumably, during the sale itself.

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