How often should you be sending emails to your opt in subscribers? Top online retailers sent each of their subscribers, on average, just under three promotional emails per month. Email activity has been gradually been increasing over the years as online retailers refine their ability to deliver relevant content. Many online retailers have peaked with their email campaigns for this year’s Mother Day promotions with May 2 and 3 being the highest volume days. Of course this was due to the lead time required to ship orders. Local jewelry stores still have opportunities to send out email promotions for the upcoming Mother’s Day giftgiving.

It could definitely be worth your while to do this as the National Federation of Retailers is predicting a slight increase in sales over 2009. If you have a opt in list of customers and have not yet sent out email promotions for Mother’s Day, there is still time to communicate with these important customers. Jewelry marketers should be planning email releases just as they do when planning print media advertisements.

JCK