Effy’s New Geo Geometric Jewelry Collection in Gold

Effy takes inspiration from the angular designs of the Art Deco period and some 1970s motifs in its new Geo collection. The New York City–based manufacturer debuted the 50-piece line, made largely in 14k gold with a few silver styles, at the 2015 JCK Las Vegas show. Looks “play with negative space to create a collection that is uniquely elegant and trend-driven,” says director of marketing Mehran Ettesami. Diamonds and other precious stones like amethyst appear in the jewelry, which starts at $900 retail. The collection has just started shipping; a set buy-in currently does not exist.

Geo ring in 14k white gold with diamonds by EFFY

Geo ring in 14k white gold with 0.32 ct. t.w. diamonds, $1,500

Geo sideways-set hoops in 14k rose gold with diamonds by EFFY

Geo earrings in 14k rose gold with 0.68 ct. t.w. diamonds, $2,850

Geo cuff bangle in 14k yellow gold with amethyst and diamonds by EFFY

Geo cuff bangle in 14k yellow gold  with 6.46 ct. amethyst and 2.11 cts. t.w. diamonds, $12,500

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