Edward Mirrell to Promote Jewelry at Super Bowl

Florida-based jewelry company Edward Mirell will promote its contemporary metals line during the Big
Game Weekend’s Suites in Dallas on Super Bowl weekend, Feb. 4-5. 
 
The Suites are a two-day gifting and hospitality event for athletes and
celebrities in town for the highly anticipated NFL game between the Green Bay Packers and the Pittsburgh Steelers on Feb. 6.
 
Mirell will distribute a ladies’ multi-drop Rain necklace, a men’s Signature Cable cross, and Tuxedo
pendant; the retail
value of the jewelry ranges from $185 to $450. The jeweler expects to hand out more than 100 pieces during the event.


Multi-drop Rain necklace

Adam Rosenberg, Edward Mirell’s director of sales, expects the event to raise the company’s profile. “This is a great opportunity for us to increase our branding
recognition, as well as showcase the amazing design work that we continue to
roll out season after season,” Rosenberg tells JCK.


Signature Cable Cross

 


Tuxedo Pendant (photos courtesy of Edward Mirell)